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3 Essential Steps to Increasing your Website Conversion Rate
Your product is great, you’ve spent a lot of time (and maybe money) on building your website.
You’re bringing in traffic through social media, SEO and maybe Facebook and Google ads.
But you aren’t hearing that ka-ching sound as often as you’d like. So what gives?
We’re about to drop a little truth bomb, filled with love; If you aren’t consistently operating on a 3% conversion rate, your website needs help!
One of the main reasons websites fail to convert is that the customer doesn’t know if they can trust you – yet.
Here are three things you can do TODAY to start gaining trust and inching that conversion rate to over 3%; bringing you more sales, more profit, and the chance to scale your brand to where you want it to be.
1) Promote well-known payment gateways
Have you created trust by including well-known payment gateways like Afterpay and PayPal?
We recommend including their logos at the top of your website. This helps the buyer know right away that you are trustworthy and very unlikely to be scamming them of their hard-earned money.
You can also use things like a secure site icon, credit card icons or other emblems to show that you’re legit.
2) OFFER LIVE CHAT
You can’t always pre-empt every question, and these days, people are very unlikely to reach out and ask.
Don’t risk losing sales because you don’t have an easy and quick way for them to get in touch and get their questions answered. Strike while they’re in the zone of buying from you.
Leave it too long to reply, and you risk losing them. Include a live chat fly in on your homepage.
There is fantastic software available to help you manage live chats from your mobile phone,
wherever you are.
3) SOCIAL PROOF
An absolutely necessary part of building trust (and e-comm success) is reviews from customers. The easiest way to do this is a ‘reviews’ app that automates this process. At a minimum, have 3 selected written reviews on your homepage that you include into the design. This could be something like a slider or 3 tiles next to each other. Show off how much your product is loved!
Want to know more?
Download our free guide, chock full of helpful advice for improving your conversion rate – and bringing in those sales!
