In this episode of E-Commerce Uncomplicated, Lisa sits down with her social media manager, Zara, to break down social media marketing strategies for brands and unveil their tried and tested social media brand examples for entrepreneurs.
What Social Media Marketing Strategies Are Best For Men’s Brands?
While looking for ways to reach the predominantly male audience of Lisa’s brand, Aussie Man Hands, she discovered male audiences are looking for entertainment and humour on social media.
After Zara took over the Aussie Man Hands instagram account, it went from 4K followers to 30K followers in eight weeks through her clever marketing strategy focusing on these two areas – entertainment and humour.
She created a page where their male audience can come over, unwind, feel relaxed and have a laugh.The plan is this: first attract them with some light humour, then softly move them towards your sales funnel.
Repurpose And Repost User’s Content
Aussie Man Hands created a massive fan following by reposting and repurposing existing content from other creators (and of course mentioning their handles and channels along with permission from the original creators!)
Start A Contest And Create User-Generated Content.
How can you make other people talk about how excellent your product is? Make your target audience say that they like your product! Put it in their hands through a giveaway, transform their lives and create a little love for the brand; then they will develop content around it and allow you to repurpose it.
That makes you far more relevant, trustworthy, and likeable, which is the purpose of clever social media marketing strategies for brands
Benefits Of Brand Ambassador Searches And Collaborations
A clever way of creating original content is by collaborating with ambassadors on shared terms to develop one or two weekly posts for your brand. Here are the benefits you will get:
Rather than giving money to big marketing giants, these inexpensive marketing strategies allow you to make unique content, provide shoutouts to other brands and influencers, and make the most of intelligent social media marketing strategies.