In this week’s episode, Lisa talks about your website’s conversion rate and how important it is for growing your business. The inspiration behind this week’s episode came from a client Lisa has been working with who is doing well with her brand and has good photos and great branding…but has a fairly low website conversion rate which means she’s losing out on sales.
To get to the bottom of this, Lisa wanted to do a deep dive into this clients website to determine the reason behind the low conversation rate.
It gets difficult to see any great detail when you’re too close to your brand – sometimes you need someone else’s eyes or advice to help you know what you’re missing. Listen to the episode and see if what you’re doing with your website helps your conversion rate…or quite the opposite.
Prioritise Authority and Credibility
When walking into a shop, you use ALL of their senses. Your senses are taking everything in – from the products you see, the products you smell, the music you hear, and the things you touch. All of the senses work together to form an experience.
That’s one of the disadvantages for eCommerce brands. It’s your job to turn this disadvantage into something you’ll benefit from. One example is turning your website into a trustworthy website.
Position yourself as the best
The first thing to do is to position yourself as the best. Find something you do that’s different from everyone else. If you have great reviews, use them. Use everything you need to put your website first in your niche. People should know your brand is awesome when they land on your website. How can you do this?
All of these are trust symbols, and they’re a huge help in adding credibility to your website.
Enter Business Awards
Awards are your stamps of credibility. It shows that your products are legit, and your brand is reputable. Several awards are available for ecommerce businesses globally, with many available specifically for ecommerce brands here in Australia.
Shecom Awards: https://lisajones.co/she-com-awards
Vanessa Megan Skincare: https://www.vanessamegan.com/
Connect with Lisa:
Free Facebook Group: Uncomplicated E-commerce for Women!!