Co-founded content agency Willow & Blake, co-directing the company for five years. In 2013 Erika co-founded skincare company frank body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff.

This one is her favourite. She also owned a cafe in Abbotsford with three friends, called Little Big Sugar Salt, which she recently sold. Erika likes to spend her time around equal amounts of plants, dogs, good friends, and good food and coffee.

A few years ago Erika and her best friend and creative partner, Charl Laubscher, decided to write a children’s book, Me Too. Along with illustrator Andrew Murray (Gatsby), they hoped to complete the project in six months. It took them two years. Me Too was published by Walker Books Australia in February 2018.

Kristy Withers is the founder of Incy Interiors, a designer children’s furniture company. In 2011, interiors enthusiast and mum, Kristy Withers founded lncy Interiors, an Australian owned and designed company specialising in designer baby and childrens furniture.

lncy Interiors transpired after Kristy's long and exhausting search to find her son Oscar's first 'big boy' bed. Her regular work-related travels to the US and Europe Australia gave her exposure to the myriad of products and styles on offer, something that was simply missing in Australia.

Kristy's frustration, coupled with a gentle push from her husband Simon, to "stop talking about it and just do it!" led to the birth of lncy Interiors, and with that, the launch of high quality designer kids' furniture in Australia.

Kristy Chong is the Founder of Modibodi, life-changing absorbent apparel brand. Her vision with Modibodi was for all people to have higher expectations of the physical, emotional and ethical comfort they get from clothing, forgo disposables, and feel empowered to live more comfortably in themselves, without limitations. Kristy scientifically developed and proved the exclusive technologies behind the Modibodi brand including the patented Modifier Technology, and 6 other patent-pending technologies. Kristy has won numerous awards including the 2018 NSW Business Woman of the Year Award and 2021 Veuve Cliquot Bold Woman award. Modibodi also won the People's Choice Award and Medium Business Awards at the 2019 National Telstra Business Awards, and was recognised by the Museum of Applied Arts and Sciences and acquired in its permanent collection as an Australian Innovation. Prior to Modibodi, Kristy had 13 years in senior management public relation roles for multinational organisations including McDonald's Australia, sanofi-aventis and Edelman PR. Kristy is a mum of 4, and an advocate for sustainability, women's rights, and innovation for positive change. Kristy recently sold Modibodi to global health company Essity .

Emma is the co-founder of the iconic Australian brand The Beach People - makers of luxe essentials for the land and sea. In true disruptor style, this female founder changed the textile industry on a global scale with the creation of the original round towel, the “Roundie.” Since then, Emma and her sister Victoria have been developing this world renown lifestyle brand with a gorgeous aesthetic, innovative product designs and a commitment to selling versatile products that can last as long as the memories their customers create with them.

With her sight set on building the world’s most loved lifestyle brand, this mother of 4 daughters and wife to one husband and one fur baby, understands that their business was built off the back of social media. She is personally responsible for growing the @thebeachpeople account to their first 200K followers before adding a team that is working towards reaching the coveted first Million followers, while she continues to create innovative products such as the insulated picnic basket, the wet bucket and the sand-free cabana towel. If you ask Emma what is a “pinch me moment” for her, it is to see The Beach People community all over the world enjoying their sea and home essentials, which inspire a beautiful, well-considered life!

Jordana Edwards is the founder and CEO of The Breastfeeding Tea Co. Jordana built her first ecommerce store Clean Tea from market stall to multimillion dollar brand before selling in 2021. Jordana's new business The Breastfeeding Tea Co launched in 2020, amidst covid lockdowns to go on to become Australia's number #1 breastfeeding tea company in 2 short years.

In the old tale of " I couldn't find the solution, so I made one" Jordana has created a range of fenugreek free teas to help increase milk supply, aid baby's wind and colic and support mothers through their postpartum journey becoming Jordana's second million dollar brand in under 18 months. Jordana is also the winner of 5 awards in the 2020 Ausmumprenuer, named by Retail Global as "The Queen of Business Disruption" and has been a speaker at both Facebook HQ and Business Chicks.

With a background in the Performing Arts, woking with Australia’s most respected contemporary dance companies, followed by an equally impressive decade as a photographer and stylist, Rachel Bernhaut is well adept at benchmarking herself against the best. Inspired to aim for further new heights, Rachel transplanted her skills, along with herself, to New York City where she photographed everyone from fringe performers to legends of the stage. In NYC she became a mother (twice), which was the catalyst for her next life changing manoeuvre. As Co-Founder and Creative Director of Australia’s most recognised kids toothpaste brand "Jack N’ Jill Kids", Rachel has adeptly navigated the chaos of a fledgling startup, right through to a leading a global brand, now represented in over 50 countries.