October 13, Gold Coast




PAYMENT PLAN OPTION! Pay in 3 x fortnightly payments

Join a room full of SHE-compreneurs, and connect with  each other as you listen to stories from women who have built booming e-com brands - from start-ups through to multi-million dollar empires, and everything in between.

A whole day of conversations with SHE-com founders. This is a rare opportunity to hear the stories behind the successful brands through panels, hotseat interviews and inspirational keynote speakers, collaborative conversations and lots of laughter and connection.

This is a one day SHE-comference of epic proportions! 




So, jump in your car (or on a plane) and come together with your SHE-com community for a BIG. DAY. OUT!

We know it can be lonely working on your business from home.

Panel discussions on all the topics you need to know – marketing and sales strategies, expansion ideas, sourcing problems, traffic generation - you name it we will discuss it!

Hotseat interviews with women running brands who have nailed it, with strategies broken down. Bring your notebooks!

Keynotes presented by powerhouse founders! 

Massive opportunities to chat to other SHE-commers and swap details – make new accountability buddies or collaborative partners!

Have FUN. Laugh. Feel part of your crowd for a day.

Dress up. Dress down. Wear whatever you want as long as you are comfortable and having a hoot!

What you need know

Thursday 13th
October 2022


QT Hotel
 Gold Coast


All Day Event
9am - 5pm



SHE-com LIVE Agenda

 (subject to change)

8.00 – 9.00am
Registration open

9.00 – 9.15am
Welcome and opening keynote from Jen Geale, MTB Direct and MC

9.15 – 10.00am
Keynote with Erin Deering, Founder Triangl Swimwear

10.00 – 10.30am
Hotseat Interview with Erika Geraerts, Founder Frank Body
10.30 – 11.00am
Keynote with Lisa Jones, Founder Ecoriginals Nappies  

11.00 – 11.30am
Morning tea break

11.30 – 12.00pm
Keynote by Frankie Layton, Founder The Dirt Company

12.00 – 12.30pm
Hotseat interview with Rachel Bernhaut, Founder Jack + Jill Kids

12.30 – 1.00pm
Hotseat interview with Emma Henderson, Co Founder The Beach People and Jordana Edwards, Founder The Breastfeeding Tea Co

1.00 – 1.45pm
Lunch break

1.45 – 2.30pm
Hotseat Interview with Kristy Chong, Founder Modibodi

3.00 – 3.45pm
Keynote Speaker - Mel Haque, Founder of Wild Dough Playdough 

3.45 – 4.15pm
Keynote Speaker - Anaita Sarkar, Founder Hero Packaging 

4.15 – 5.00pm
Hotseat Interview with Kristy Withers, Founder Incy Interiors  

5.00 – 5.30pm
Close with Lisa & Jen

Any female with an e-commerce business, from a start-up idea through to an empire with a huge team (bring them along, ladies!).

Who is this event for?


Mothers currently breastfeeding babies are welcome!

Please note, this is only for women with very young breastfed bubbas who will be seated together near an exit. We aim to be inclusive however this is event is being recorded so we need quiet. Thank you!

Also if you stay at the hotel there is a babysitting service available.

Lisa Jones is a mum of three, passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands.

Most famous for co-founding Ecoriginals, the worlds greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is currently building up her new e-com brand Aussie Man Hands (hand cream for tradies!!).

Lisa also shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.

Jen Geale

 As co-founder of award-winning online retailer MTB Direct, Jen’s experience includes everything from bootstrapping a startup, to being a female leader in a male-dominated industry, and being something of a pioneer in ecommerce in her space.

She’s guided the business through many key transitions, including a significant private equity investment round, and as a well-regarded speaker and facilitator, she is always willing to share her insights (both from her wins, and from her failures!).

Jen is also a hands-on mum who has been homeschooling her three children for several years.

Lisa Jones

Frankie Layton - Founder of The Dirt Company

Frankie Layton is the Founder of The Dirt Company, Australia’s first ever completely circular packaging brand. The Dirt Company sells laundry products in thoughtfully designed dispenser bottles that are replenished using refill packs. The packs are returned for sanitisation and reuse, effectively eliminating plastic waste from the wash cycle.

Over the past four years The Dirt Company have amassed more than 70,000 customers, and have prevented more than 75 tonnes of plastic from being created.

The idea has been featured in Smart Company, Broadsheet, 9 Honey, The Age, Sydney Morning Herald, BuzzFeed and The Guardian. 
Frankie’s passion for sustainability came early, seeing the waste in remote parts of the Atlantic Ocean while Stewardessing on SuperYachts. Following her University and a 7 year career in Strategic Consulting, Frankie had the idea to tackle this waste by redesigning a packaging system for household products. The Dirt Company was officially launched in 2017.

Erin Deering - Co founder of Triangl Swimwear

Erin Deering is an Australian entrepreneur. At the age of 27 she co-founded Triangl, a global swimwear brand, and has been listed as one of Australia’s top richest people under 40 for six years in a row, with a business previously valued at $200m.

Since exiting the business in 2018, Erin is a sought-after keynote speaker and spends her time advising and mentoring other women to achieve balance while simultaneously chasing their dreams.

Erin has appeared in The Times, Bloomberg, The Independent, Daily Telegraph, Vogue Australia, Sydney Morning Herald as well as numerous publications and podcasts.
She lives in Melbourne, with the love of her life, raising her four children.

Mel Haque - Founder of Wild Dough Playdough

Melissa Haque is the founder and CEO of Wild Dough, an international award-winning entrepreneur, business mentor, bestselling co-author, marketing lover and mother, known for her passion for business, cheerful disposition and overly loud laugh.

Wild Dough was born when the playdough available on the market didn’t meet her “mum needs” so she developed her own. Wild Dough Playdough is a great smelling, long lasting, rehydratable playdough that is soft enough for the littlest hands to manipulate.

Wild Dough playdough is proudly handmade in Australia and in 3 years, Melissa has successfully scaled from her kitchen bench to a 300sqm factory leading up to 15 staff and sold over 150,000 units. She is on a mission to make playtime more joyful for kids whilst giving time back to mums.

Melissa is also passionate about supporting other women to succeed in business and mentors self-made product owners and has co-authored bestselling book “Courage and Confidence” sharing her knowledge to help women aspiring to start their own business.

Lisa Jones - Co-founder

A successful entrepreneur for more than a decade, Lisa mixes practical business strategy with uncommon insights, and delivers this in an engaging and charismatic story. She has built and sold 2 successful multi-million-dollar brands, winning prestigious Telstra Business Awards, and is now a self-confessed nerd about automation and efficiencies to make online businesses more profitable.

She co-founded Ecoriginals, the world’s most eco-friendly nappy brand and Australia’s most highly rated nappy brand as reviewed by the public. Her innovative approach to subscription based ecommerce selling, along with her approach to building the brand to be completely automated, allowed her to exit the company in late 2018 to focus on building her coaching brand.

Known as the go-to expert for mumpreneurs with product brands who want to dramatically reduce their working hours whilst growing their businesses into leaner, more automated and future proofed companies, Lisa is on a mission to help others feel fulfilled by their business Every. Single. Day.

Anaita Sarkar - Founder of Hero Packaging

Anaita is the Co-Founder and CEO of Hero Packaging, Author of Sell Anything Online, Guest Lecturer at Macquarie University, and host of Mamamia podcast, Lady Startup Academy. From their dining table, Anaita and her husband, Vik, co-founded Hero Packaging, an online home-compostable packaging company. What started as a solution for her previous business, to replace the enormous amount of plastic used to ship her products, is now a global company that has sold over 20 million compostable mailers. Hero Packaging has had incredible growth in the last 4 years and now has over 40,000 customers. The goal has always been to make packaging fun again, whilst doing better for the planet. Anaita’s main focus has been on building a go-to packaging brand and an engaged community of like-minded businesses. Anaita has been featured in, SBS, Smart Company, Channel 7’s Sunrise and Mamamia’s Lady Startups.

Co-founded content agency Willow & Blake, co-directing the company for five years. In 2013 Erika co-founded skincare company frank body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff.

This one is her favourite. She also owned a cafe in Abbotsford with three friends, called Little Big Sugar Salt, which she recently sold. Erika likes to spend her time around equal amounts of plants, dogs, good friends, and good food and coffee.

A few years ago Erika and her best friend and creative partner, Charl Laubscher, decided to write a children’s book, Me Too. Along with illustrator Andrew Murray (Gatsby), they hoped to complete the project in six months. It took them two years. Me Too was published by Walker Books Australia in February 2018.

Kristy Withers is the founder of Incy Interiors, a designer children’s furniture company. In 2011, interiors enthusiast and mum, Kristy Withers founded lncy Interiors, an Australian owned and designed company specialising in designer baby and childrens furniture.

lncy Interiors transpired after Kristy's long and exhausting search to find her son Oscar's first 'big boy' bed. Her regular work-related travels to the US and Europe Australia gave her exposure to the myriad of products and styles on offer, something that was simply missing in Australia.

Kristy's frustration, coupled with a gentle push from her husband Simon, to "stop talking about it and just do it!" led to the birth of lncy Interiors, and with that, the launch of high quality designer kids' furniture in Australia.

Kristy Chong is the Founder of Modibodi, life-changing absorbent apparel brand. Her vision with Modibodi was for all people to have higher expectations of the physical, emotional and ethical comfort they get from clothing, forgo disposables, and feel empowered to live more comfortably in themselves, without limitations. Kristy scientifically developed and proved the exclusive technologies behind the Modibodi brand including the patented Modifier Technology, and 6 other patent-pending technologies. Kristy has won numerous awards including the 2018 NSW Business Woman of the Year Award and 2021 Veuve Cliquot Bold Woman award. Modibodi also won the People's Choice Award and Medium Business Awards at the 2019 National Telstra Business Awards, and was recognised by the Museum of Applied Arts and Sciences and acquired in its permanent collection as an Australian Innovation. Prior to Modibodi, Kristy had 13 years in senior management public relation roles for multinational organisations including McDonald's Australia, sanofi-aventis and Edelman PR. Kristy is a mum of 4, and an advocate for sustainability, women's rights, and innovation for positive change. Kristy recently sold Modibodi to global health company Essity .

Emma is the co-founder of the iconic Australian brand The Beach People - makers of luxe essentials for the land and sea. In true disruptor style, this female founder changed the textile industry on a global scale with the creation of the original round towel, the “Roundie.” Since then, Emma and her sister Victoria have been developing this world renown lifestyle brand with a gorgeous aesthetic, innovative product designs and a commitment to selling versatile products that can last as long as the memories their customers create with them.

With her sight set on building the world’s most loved lifestyle brand, this mother of 4 daughters and wife to one husband and one fur baby, understands that their business was built off the back of social media. She is personally responsible for growing the @thebeachpeople account to their first 200K followers before adding a team that is working towards reaching the coveted first Million followers, while she continues to create innovative products such as the insulated picnic basket, the wet bucket and the sand-free cabana towel. If you ask Emma what is a “pinch me moment” for her, it is to see The Beach People community all over the world enjoying their sea and home essentials, which inspire a beautiful, well-considered life!

Jordana Edwards is the founder and CEO of The Breastfeeding Tea Co. Jordana built her first ecommerce store Clean Tea from market stall to multimillion dollar brand before selling in 2021. Jordana's new business The Breastfeeding Tea Co launched in 2020, amidst covid lockdowns to go on to become Australia's number #1 breastfeeding tea company in 2 short years.

In the old tale of " I couldn't find the solution, so I made one" Jordana has created a range of fenugreek free teas to help increase milk supply, aid baby's wind and colic and support mothers through their postpartum journey becoming Jordana's second million dollar brand in under 18 months. Jordana is also the winner of 5 awards in the 2020 Ausmumprenuer, named by Retail Global as "The Queen of Business Disruption" and has been a speaker at both Facebook HQ and Business Chicks.

With a background in the Performing Arts, woking with Australia’s most respected contemporary dance companies, followed by an equally impressive decade as a photographer and stylist, Rachel Bernhaut is well adept at benchmarking herself against the best. Inspired to aim for further new heights, Rachel transplanted her skills, along with herself, to New York City where she photographed everyone from fringe performers to legends of the stage. In NYC she became a mother (twice), which was the catalyst for her next life changing manoeuvre. As Co-Founder and Creative Director of Australia’s most recognised kids toothpaste brand "Jack N’ Jill Kids", Rachel has adeptly navigated the chaos of a fledgling startup, right through to a leading a global brand, now represented in over 50 countries.

EPIC line up of speakers
Expo area with e-com support brands you can chat to
Morning tea

Full day of conference events from 9am to 5pm
Media wall for your BTS footage (keep posting on your socials from the event!)



VIP Seating at front with speakers and VIP clients
VIP Lanyard and goodie bag
Morning tea

Full day of conference events from 9am to 5pm
Media wall for your BTS footage (keep posting on your socials from the event!)
Includes lunch with speakers and sponsors and other VIP


Working lunch
VIP Lunch in restaurant with speakers, sponsors! 
VIP Seating at front with speakers and VIP clients
VIP Lanyard and goodie bag
Morning tea

Full day of conference events from 9am to 5pm
Media wall for your BTS footage (keep posting on your socials from the event!)
Includes lunch with speakers and sponsors and other VIP


VIP Lunch in restaurant with speakers, sponsors! 
Includes SHE-com Cocktail Party + Awards Cermony

PAYMENT PLAN OPTION! Pay in 3 x fortnightly payments

When SHE-com LIVE ends at 5pm, we break for an hour while you pop on a frock then the SHE-com Product Award Cocktail Party kicks off - join us for both!

SHE-com Big Day Out $397 per ticket
SHE-com Product Awards Cocktail Party $197 a ticket

Buy both now for $546 and save $48!!
Grab your ticket to both BUY NOW and get a discounted bundle ticket! 



EPIC line up of speakers
Expo area with e-com support brands you can chat to
Morning tea

Afternoon tea

Full day of conference events from 9am to 5pm
Instagrammable photo walls for your BTS footage (keep posting on your socials from the event!)
SHE-com Cocktail Party + Awards Cermony



 proudly bought to you by Lisa Jones + Co, with sponsorship for the event by:

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