When your biz is online it can be overwhelming trying to figure out how best to get your products in front of the right people, at the right time (with the right credit card details, am I right?)
With Google Ads there’s an extra layer of complexity because there are SO MANY different types of campaigns for you eComm legends, who no doubt have an amazing product to sell.
Understandably it’s easy to fall into the trap of wanting to try them all – or feeling so overwhelmed you don’t know where to start.
So, let’s cut straight to the chase.
This is the way you should prioritise your spend in Google Ads:
And that’s it! The high level outline of what an eComm ad account looks like.
As you start to become more profitable with your ads, you can test out other things to see if there’s anything missing from your magic sauce (hello, YouTube).
But until then there’s no need to go all guns blazing in the hopes you randomly hit the target (spoiler alert – this strategy pretty much NEVER works).
This post is brought to you by Kaity Griffin, Google Ads whiz, Kardashian aficionado and kombucha lovin’ lady from Melbourne, Australia.
When she’s not wrangling two muddy kids, she’s knee deep in ads land, working with clients like Snuggle Hunny Kids and Kettle & Fire.
She also teaches businesses and marketers how to profitably use Google Ads so you can kiss goodbye overwhelm and tech-overload when it comes to running paid ads.
If this post has put a fire in your belly for Google Ads then you may be keen to check out Kaity’s signature 12 week Google Ads course, Profitable Promotion. The deets are here.