Double your sales in 90 days with

The E-Commerce Academy

...even if you're a busy mum who's exhausted and at the end of your rope in knowing how to actually achieve the growth you dream of.

Go inside for a sneak peek!

Fancy taking a behind the scenes look inside?

We understand the need to make an informed decision on whether this is the program for you. So let us show you what you can expect.

Chontelle has firsthand experience, having completed this program before joining the team. She would love to answer your questions and show you around with no obligations!

Enter your details below and she’ll be in touch to arrange your personal tour.

Short on time?

We now have a private podcast for this program!! Listen to the very best Academy content and strategies on the school run, packing orders or as you take a few moments to yourself.

Lorena Palmer | Founder of Sweet Hummingbird

It’s been the best investment in myself that I’ve made. Our traffic is up            and our sales have tripled.”


"I was feeling overwhelmed, like there was so much I didn’t know. I felt lonely in business. It’s been amazing having other women there encouraging you.

There’s no shame in admitting you severely underestimated how much work it was going to be, we’ve all been there.

But now you’re stuck, lonely, overwhelmed. You have no idea where to go from here…

The simple fact is, you can’t do this alone. No one can.

Running a thriving e-commerce business is a big operation. We need as much help as we can get.

No one said it was going to be easy to grow a money-making business, but you didn’t expect it to be this hard…

Right now, you’re trying to do “all the things” on your own - marketing, web development, graphic design, social media, customer service, the list goes on…

Besides having no time to spend with your friends and family (not to mention much-needed alone time), your business is suffering.

You’re only one person, after all. You can only do so much.

By trying to do it all you’re spreading yourself too thin and customers notice.

They don’t want to invest in a brand that doesn’t engage with them on social media, takes more than a day to reply to their emails, has a clunky website or poorly-written copy.

They’ll just click on the next tab.

The online space is brutal, but it doesn’t have to be…

I’m not saying you have to hire a full in-house team or outsource to expensive agencies.

What you need is to work with a group of expert coaches and mentors in the e-commerce space who will show you exactly how to grow your online brand without over-complicating the process.

This is the best investment you’ll make for your business. End of story.

Myth #3 You have to spend all your hard-earned cash paying hefty monthly fees to agencies.

Myth #2 You need to invest all your hard-earned cash into every course, app, software available.

Myth #1 You have to hustle, work around the clock, give it all your energy, time and attention. 

Here are the biggest myths about owning a successful online brand…




You can grow a wildly popular online brand without working weekends, trying to learn everything under the sun, or hiring other people instead of paying yourself a salary.

In The Ecommerce Academy, I’ll show you exactly how to…

Pinpoint exactly where you’re missing out on opportunities for growth & help you fix them

Develop an irresistible offer to convert your audience into lifelong customers

Build a fool-proof sales funnel that doesn’t depend on underperforming Facebook ads. 

Drive more sales, more often

Double (or even triple) your sales within 3 months

I was exhausted. A mum of three, juggling the never-ending responsibilities that come with that (and there are many), while working through a difficult marriage and trying to build a thriving business. 

I wanted to work on my own terms and make a nice income doing it. Except it wasn’t working out that way… I was stressed, tired and couldn’t even afford to pay myself a wage. 

The thing that kept me going, through it all, was knowing my products would change people’s lives for the better.

Now, I own a multi-million dollar e-commerce empire without spending 60 hours a week glued to my laptop. I’ve won awards, run seminars, and appeared as a featured guest all over the world.

I can help you know exactly what you need to do and how to do it, so you can confidently build your business into everything you imagined it could be.

You’ll get exclusive access to my network of industry contacts as well as practical tools and support.

I’ve been where you are now…

I’ve done a few different courses over the years and this has been by far the best. Since joining The Academy, I feel more drive to do what I love, I’m a lot more passionate, I’ve got a lot more confidence and I just love being part of the community Lisa has created and the beautiful coaches that are part of that. We doubled our revenue last month.”

Shakira Hanson | Founder of Hanson Candle Co.

“I needed to make more money to survive. Joining The Academy was a stepping stone to getting us enough funds to bring my husband on full-time and live our creative lives. 

See what our current Academy students have to say:

What does that mean? We won’t just show you exactly how to grow your business, we’ll coach you through actually putting it into practice. 

As we all know, it's not just about having the right strategies, but it's about actually implementing them and staying accountable and “unstuck”. 

You’ll get unfettered access to the manual and training videos, as well as LIVE coaching sessions three times a week, and can ask your questions to our whole mentoring team for answers 24/7 in our facebook group.

By the time the 12-week program is up, you’ll have everything in place ready to go.


jOIN now

If you follow everything we teach, I promise you’ll double your revenue in 90 days.

This is a "done-with-yoU" program.

Unlike any other course in the world…

See what our current Academy students have to say:

“Before joining The Academy, I was completely lost. I didn’t know which direction to take. I felt, to be completely honest, like a loser. I’ve done so many courses I can’t even remember, but 95% of them let me down from what they promised they could do. The Academy exceeded my expectations. My average sales jumped to $4,000, more than double my monthly sales. My favourite part is the weekly calles with the coaches, you can ask direct questions. With other courses, you don’t have that direct access to your coaches.”

Lien Pham | Founder of Self Amour

We’re a team of nine here to support you in every way imaginable! 

World Leading
E-Commerce Coaches

When you join The Academy, you’ll be able to ask us anything you want to know about e-comm.

You’re not alone anymore. We’ll help you transform your business and double your revenue within 90 days.

JOIN now

“Prior to joining The Academy, I was approaching burnout. I wanted to close down the business. I almost didn’t join The Academy because I didn’t want to take on another thing. Within 3 months of joining The Academy, I’d doubled my sales and month on month growth was 30%, and that’s continued since joining. It’s not a hobby on the side anymore. It’s sustainable, it’s growing, I’m talking to investors, the whole thing’s crazy! 

I know there are people on the fence and I was one of those people, but it’s not just another ‘thing’. It honestly saves you time, it saves you money, it MAKES you money.”

Jayne Pavic | Founder of Monti & Me

Go from exhausted, lonely & broke… energised, connected & abundant

JOIN now

Women selling products online already.

Brands with proven success.

Ambitious women who are serious about scaling their business.

Women hungry for success. 

Who is this for?

wHat's included:

Join our 12 week online program, covering all 12 modules outlined on this page (plus more!). Drop the overwhelm and gain clarity.

12 week online Academy

We meet three times weekly over the 12 weeks to uncover the content you need and ask the Academy Coaches questions. If you miss a call you can watch on replay in your own time.

3x Weekly Online Calls

Get access to our video library with over 50 training videos. Get access to our video library with bite size pieces that are recorded to help you move through specific problems! Also get access to all our replays, just in case you miss any calls!

Video Library

Get our written manual covering all these topics with the step by step guides you need to know for each module. This will become your bible!

The E-Com Bible

Get access to templates, workbooks, spreadsheet and checklists Lisa used inside her own ecommerce businesses – just for you!

Templates + Workbooks

We call it the 3C’s – we give you Content and Coaching, but our community could change your business through collaborations and support. Get connected.


Inside the Modules

We will teach you everything you need to know about your website:

What software and plugins you should be using to sell more with less effort.
How to optimize your design and user experience (UX).
Strategies to increase your conversion rate (usually doubling it!)
The psychology of selling online and how to use your product as the hero in a transformational sell (and not yak on about the features and benefits!)
Why looking like a million-dollar brand will dramatically increase your sales (and we connect you to our team who can help you fix up your website for you!)
Exactly what wording to use and where on your website.
How to be trustworthy and why you want your customers to fall in love with your brand


module 1

We are going to help you get seriously clear on who your customer is, and what they are doing right now, and what pain points they have that you can solve.
We are going to help you talk to them differently, to sell a LOT more.
We will show you how to rewrite all your copy, and what you should be saying instead.
Customer retention is a major strategy we focus on, it’s much cheaper to keep a customer returning than it is to keep paying for new ones.
You MUST wow your customer, or they will be under impressed and won’t give you amazing reviews or come back. We will share what we know about knocking the socks off customer.


module 2

You need both paid and free traffic, so we are going to teach you about both
We cover Facebook ads 101, and retargeting to warm audiences
We call it lean guerrilla marketing, but we will focus on all the free ways you can also drive traffic to your website
We deep dive into ambassadors to your brand and leveraging influencers, and how to set these up so that you win and don’t lose
Collaboration marketing is one of the best ways to grow a brand and drive traffic. We will share our best ideas
We also deep dive into leveraging awards and media/PR to grow traffic.


module 3

We are going to help you reposition your niche and sharpen your sales tools
Instead of regurgitating the same old content, we are going to teach you all about how to include user generated content (UGC) and blow your competitors out of the way!
We will give you hundreds of content ideas and teach you how to prepare in advance for socials (and never lose hours thinking about to post again!)
Our manual and mentors will help you to rewrite your “about” story to sell in a completely different way. Repurpose this new story across every channel


module 4

We will help you with strategies to nail Instagram, including what to post when, how, and why
Using Facebook groups can generate you new sales, so we will teach you how to use this to your advantage
Pinterest is a leveraging tool, and we have a lesson on how to use Pinterest with your brand to drive traffic
Harness the power of virality on Tik Tok (coming mid 2022)


module 5

We will show you the best email platform to be on, and help you get it set up and running
Our team will show you the top performing email campaigns and give you tips for how to sell more using emails
You need to know the foundations of EDMs, and we will show you exactly what to send and when
Need to migrate your database over? Got too many dead leads? We will help you to clean up your email list


module 6

Most women have a pretty crap relationship with money, so we will help you to lean up your overheads and understand your margins
At the same time, we will help you to level up your attitude towards money, and your belief system around earning a lot more of it
We will teach you how to track your money daily and set sales targets to actually hit!
You MUST know which numbers to analyse inside your business, and which numbers you must be tracking. This includes your website metrics, and we provide a bunch of clever forms to help you track this
We will teach you about what we call “proving the concept” and how every single time you launch a new product or business you must go through this strategy. It will save you a truckload of money and heart ache – trust us!
Oh, and we are pretty tight ass in business and will show you loads of tricks for saving money! We call it the lean business model


module 7

Want to sell overseas? We can connect you up with everything you need to know to sell your products in the USA quickly and easily
We look at which marketplaces you need to be listed on to grow your sales horizontally
Wholesale and everything you need to know about getting new wholesale business in a simple and doable way
Want to know how to sell more online? Expand your product line into more products and increase your average order value. It works so quickly and easily
Want to know the safest way to grow an online brand? By including a subscription product so will share ways you can look to add this to your bottom line
Want to stop despatching orders from your lounge room? No problems, we will show you exactly when you to move from home to a shed to a 3PL company. And hint – you should never rent your own expensive warehouse, like ever!
We will also cover off topics around shipping and pricing and how to get the best deals.


module 8

Let us teach you how to set up a marketing funnel, including top of funnel (cold traffic), middle of funnel (warm traffic) and bottom of funnel (including retention strategies)
Why the most successful ecommerce brands are absolutely marketing ninjas, and how you can take tips from them
Our top marketing hacks for online brands
Why social proof is one of the most important tools you can use, and exactly how to get a lot more of it.


module 9

At some point you can’t run the whole shebang on your own. We will teach you what to outsource and when
We connect you to our entire community of e-com experts, most of them very low cost and affordable, to help you get stuff done inside your brand
When you are ready to expand, we will show you how to bring on team and we promise, its nothing like what you are expecting! Lisa is a total gun at structuring teams to be lean and highly effective


module 10

Want to know which apps can talk to each other and automate your business? We will share our favourites
Accounting in your business can be boring and expensive, we will show you to make it interesting and affordable
Plug ins can be a minefield, you don’t want too many that they cause conflict on your website. But you need some as the tools can literally double your sales. Let us guide you through this safely
We have fun tools to share with you to make your customer relationship stronger!
Automate your social proof and review getting and then repurpose it everywhere!


module 11

And last, but most importantly, we are going to deep dive on you
We are going to share why in online brands, its often the business owner who is holding back the success of the brand, and how you can get out of your own way
Why adrenal fatigue is real, and how the mummy juggle struggle is kind of fun for a little while, but it goes off quickly
We will explain exactly why you need to get off the mouse wheel and instead direct it, or your business will never grow.
We will show you how to build new boundaries with your business, and how you can set up your own criteria to ensure you never get scope creep again
We will also show you ways to work smarter and less hours, so that you can spend more time with your family
And (insert excited voice) we are going to show you why you must pay yourself first, every single week!


module 12

jOIN now

Apply today and join our waitlist for thIS world leading program. If you are accepted, you’ll also have access to THESE BONUS materials that will make the whole process undeniably easier

Pre-launch marketing ideas

DIY product photography

How to grow your email list

Email flows and ready-to-use templates

Instagram hashtags & captions

Instagram seasonal content

How to find influencers & set up brand ambassadors

Marketing Cheat Sheets

Proof of concept

Manufacturing glossary

Favourite Shopify apps to help grow your business

Weekly workflow

Other handy cheat sheets

Calculate your landed cost

Calculate your profit margin

Website metrics tracker

Monthly target tracker

Cashflow planner


Kate Toon ~ Everything SEO

Alisha Marfatia - REELS! 

Marina Loncaric ~ DIY Product
 Photography with budget tech set up

Tamara Klisaric - 2022 Content Planner 

Bea Maz ~ Money Mindset & thinking big

BONUS Guest Expert Trainings

Extra BONUS: “Hotseat Interviews” with our most successful e-commerce clients where we share their winning strategies.



Weekly payments for 20 weeks

Flexible payment plan

With 3 months access of live coaching support

Access to attend up to 36 x Live Q&A/Content Calls over 12 weeks

Daily check ins + accountability in our private FB group

Ask a team of mentors 24/7 in our FB group to keep you unstuck

170 page E-commerce manual filled with all the strategies you need

Cheat sheets, check lists, calculators and excel templates to make it easy

Email templates and flows and campaigns ready for you to use

Option to stay in the program at the end of the 12 weeks for $297 a month

BONUS: Private podcast of our top 20 academy trainings for you to listen to whilst driving/picking orders

BONUS: SEO training with Kate Toon

BONUS: DIY Product Photography training

BONUS: Monthly Money Mindset trainings with our in house expert 

BONUS: Hotseat interviews with successful brand owners to unpack their success strategies

JOIN now


one-time payment of

Best Value

Join now

With 3 months access of live coaching support

Access to attend up to 36 x Live Q&A/Content Calls over 12 weeks

Daily check ins + accountability in our private FB group

Ask a team of mentors 24/7 in our FB group to keep you unstuck

170 page E-commerce manual filled with all the strategies you need

Cheat sheets, check lists, calculators and excel templates to make it easy

Email templates and flows and campaigns ready for you to use

Option to stay in the program at the end of the 12 weeks for $297 a month

BONUS: Private podcast of our top 20 academy trainings for you to listen to whilst driving/picking orders

BONUS: SEO training with Kate Toon

BONUS: DIY Product Photography training

BONUS: Monthly Money Mindset trainings with our in house expert 

BONUS: Hotseat interviews with successful brand owners to unpack their success strategies

Can't quite decide if this is the right program for you and want to chat to our team?

...yes please!


What do you actually get when you join?

Frequently Asked Questions

your questions answered

• A 12-week program that covers 9 modules of content designed specifically to help your e-commerce brand to grow your sales and build a solid foundation for success. We focus heavily on website optimization and increasing your conversion, along with driving traffic to your website.

• Live group coaching calls three times weekly (10am Sydney time every Monday, Tuesday and Thursday throughout your 12 weeks inside the program) where Lisa and the coaching team will break down e-commerce strategies and teach them to you for easy implementation into your business.

• 160 page written E-com Bible as the manual for this program. Print it and keep it handy forever! This manual takes you through e-com topics step by step, with written exercises to support you to develop your copywriting for your brand and grow your sales!

• Access to 6 Expert Mentors in the program, including Lisa, along with experts in copywriting, Klaviyo, Shopify, Facebook Ads, Manychat, graphic design and branding, wholesale sales growth. These mentors are live in the FB group answering your questions to keep you unstuck, along with presenting expert topics.

• Our video library with short, sharp videos to teach you about ALL areas in e-commerce that you will need to scale your sales.

• Workbooks, templates, check lists and spreadsheets that help you to track different aspects of your business and build a more solid, systemised and profitable business.

• Access to our connections in e-com – this is low cost, affordable and expert support services. Think website developers for $15 USD per hour, along with a host of other experts!

• Connect with the community of Academy students to share wins, collaborate on business ideas, and get feedback on your work.

We know that some weeks you might have a life interruption, so we will always upload the video for you to watch within 4 hours of the live call. That way you can play it back at a time that suits you!!

In order to get the most from this amazing program, we recommend you dedicate 2 - 4 hours per week in addition to the time you usually spend working on your brand. If you can not commit this time our program may not be suited to you. Our program is designed to provide high level support, strategies and mentoring to those woman hungry for success. 

This program is designed for woman who are already actively selling online. If you have an idea for a product and are in start-up phrase we would love to help you but not in this academy program. We have created the perfect start-up program for you. Find out more here. If you select the start-up program you may add on 1-1 game plan session at checkout.

This academy program is designed for women selling online from $0 - $30K a month.

Wonderful news! We would love to help you continue to grow. If your average monthly revenue is under $30K a month, then this program will be perfect for you. If your average monthly revenue is already above $30K per month then we recommend you join our Scale Mastermind program.

Yes absolutely you can! We don’t believe in big ad budgets in the early days of growing an e-com brand. We will be focussing on teaching you organic client attraction, improving your website conversion, how to focus on lean, innovative and collaborative marketing strategies. However if you want to start in ads, we will teach you some basics inside this course.

Sure is! We have a 7-day money back guarantee that you will come into the program and love what we are doing inside it (and that what we promised you is what we deliver!!).

The Academy program is designed to double your sales in 12 weeks.

Yes we absolutely do! You can choose to either pay upfront $2,497 or pay 20 x weekly payments of $150 (which equals $3,000). The program runs for 12 weeks but your repayments continue for another 8 weeks after the program ends. The choice is yours. We have added this payment option to help you get access to strategies to grow as you learn, and make money as you grow!!

At the end of your 12 week program, we hope you don't leave us. More than half of our graduates stay in the program for a small monthly fee to continue to access our mentoring support, live calls and new content. You will be offered this at the end of your program round.

“Three months after completing the course my sales have increased 177%, my conversion rate is up 90%, so things are going great. Lisa has a passion for women in business that’s just unmatched. I certainly recommend you signing up to Lisa’s academy, it’s absolutely the best money you can ever spend on your business.”

Maree Gregory | Founder of Aussie Man Hands

JOIN now