Mum of three, multi-million dollar business owner & passionate e-commerce coach (because, yes, we can be more than one thing).

I’m Lisa Jones

Hey there gorgeous!

That’s not to say life was always so bright…

Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.

A nervous breakdown was on my horizon.

I was done working for overbearing bosses with values that didn’t align with my own. I desperately wanted to work on my own terms and make a nice income doing it. 

On a normal day, you’ll find me make-up free, working from my laptop, ticking off my list by early afternoon before I pick the kids up from school. 

In the last 14 years, I’ve built seven companies. Three have been multi-million dollar e-commerce businesses (and I’m busy building the fourth!). 

There’s no ah-ha moment in my story, no magic turning when everything started to shift and I began making money (and plenty of it). I got there through trial and error, and lots of hard work. 

Always a big believer in lifting up other women, I wanted to share my path to success with other mumpreneurs so they could skip the burn-out and grow their dream businesses with ease.

Despite being told it was impossible, nothing but a pipe dream, I carved out the life I desired as a successful business owner, loving mum and empowered woman. 

My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand. It won a Telstra Business Award, has been voted Australia’s “highest rated nappy brand” by consumers, and turned over $2m in revenue via subscription sales. 

Two years ago, I sold my brand to an investor. I now spend my days helping other female entrepreneurs scale their ecommerce brands. 

Working with women and helping them realize their biggest dreams is exactly what I want to be doing.

I hope my story expands your idea of what is possible for you and your business!

I knew I had something to offer, that my products could change people’s lives in an amazing way.

So much love, Lisa xx

2022 - Telstra Business Awards Judge - sustainability category
2021 - Finalist in 3 x Ausmumpreneur Awards categories, including NSW Business Coach of the Year
2013 - Winner Telstra Business Award for QLD Small Business of the Year
2011 - Finalist Telstra Business Awards 
2008 - Finalist Lord Mayor's Business Awards of Brisbane 


more about Lisa

I’ve been fortunate in my E-commerce businesses to be mentored by:







Blessings | Diana’s Closet

“Lisa will work above and beyond to help you with your business. She is full of unique ideas and strategies that you can use to scale or grow.”

Pauline | Winestoppers Australia

“I am working with Lisa at the moment. She is not only the loveliest person and truly invested in you and your business, she knows her stuff and thinks outside the box - motivational and strategic!"

Meghan | Evohe Natural Skin Care

“Lisa's wisdom came at just the right time for me, when it was really tough getting the motivation to work in my business every day."

I loved how quickly I saw results in my business and turned things around. On top of all that she is a great listener and has a very balanced sense of wisdom. I now enjoy more free time and less stress due to decreasing my expenses and increasing my own salary! I feel inspired, creative and on purpose again.”

kind words

These glorious human beings are Australia’s top e-commerce growth experts & they work alongside me (Lisa) to support you in the programs!

think of them as your dream team.

Meet the team!

“The Brains Behind the Operation" Mentors


Paid Ads & Social Media Marketing Guru

With 15+ years of experience working with some pretty impactful brands, Tamara knows everything there is to know about using social media to generate leads and convert them to sales. She’s an entrepreneur herself and coaches social media marketing across a number of programs (she’s in hot demand). 


Support Coach

After many years in corporate leadership, coaching and mentoring roles, Chontelle found a passion for e-commerce and an outlet for her creative side, after opening her own online brand. Chontelle is passionate about helping others to reach their goals and leverage their strengths in the process. Chontelle is our support coach inside Lisa's programs, helping members at every opportunity.


Branding & Graphic Design Expert

Meet the creative genius behind Ecoriginals packaging! I’ve worked with Hayley for almost eight years now and don’t plan to change that any time soon. Hayley possesses the amazing ability to re-brand and re-design a product from “meh” to “this is the coolest thing I’ve ever seen”. Trust me, you want Hayley’s eyes on your brand - her insight will transform your look to a whole new level.


Head of Partnerships

Liz is our partnership legend, knowing just who would be amazing for which opportunity. Sharing only the most incredible service providers with the Lisa Jones + SHE-com communities, reciprocal value-add is her priority.


Marketing Coach

Mel is the founder and CEO of Wild Dough, an international award-winning entrepreneur, business mentor, bestselling co-author, marketing lover and mother, known for her passion for business, cheerful disposition and overly loud laugh. Melissa is passionate about supporting other women to succeed in business.

Digital Design Visionary, Optomiser & SEO

She’s our go-to web designer for a reason. No one knows how to design a website that’s equally as beautiful as it is intuitive like Larissa can. Her specialty is optimising websites to increase sales and boost conversions using her superior design and SEO skills. Originally a Wordpress snob, Larissa has warmed up to Shopify sites. If you’re after someone to audit and re-structure your site to amp up conversions, Larissa’s your girl!


Supply Chain Specialist

With an impressive 15 years of experience under her belt, Donna is the Supply Chain Specialist. She knows everything there is to know when it comes to supplier relations, importing, manufacturing, warehousing, inventory and 3PL. Donna worked with me to grow Ecoriginals and is now a guest expert for my clients. She’s a mum of two gorgeous kids and lives under the perpetual sunshine of the Gold Coast. 

Scaling Implementation Coach

Kellie is our ‘get stuff done’ girl. With an expansive marketing career spanning 20+ years, she knows a thing or two about building profitable brands! She is truly ‘technically creative’ and is data driven when it comes to decision making. Her speciality is helping brands put ideas into action, she rolls her eyes at marketing jargon and just loves helping people feel less overwhelmed and more in control of their business. Kellie will help you stop spinning your wheels, create systemised action plans to move forward and help you understand how your numbers can influence your decision making so you are not flying blind in your business.

“Let’s Get This Done” Coaches


Shopify & Klaviyo Whiz

This all-round legend and mum owns an ecommerce kids’ activewear brand, as well as working with other brands to foster ongoing growth. Ally takes the migraine out of Shopify and Klaviyo, and teaches you how to milk every last drop from these powerful platforms so your online brand can thrive. 


Digital Marketing Phenomenon & Programs Manager

Ecoriginals wouldn’t be where it is today without Peta’s expertise behind it. A loving mum, Peta divides her time between mum duties and her career supporting a number of successful ecommerce brands with their digital marketing. You can ask this ray of light anything ecomm and she’ll know exactly what your business needs. Peta is also our Programs Manager and nurtures all of our clients with extra support and coaching help.

“There Whenever You Need” Support 


Lisa Jones’ Business Manager

Would I be screwed without Chiara! A Melbourne-based mum, she’s an operational whiz when it comes to ecomm. This is the woman who’ll support you as you join one of our life-changing programs and take your business to new heights. 

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