Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and across her social channels.
SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.
Mother to one, step-mother to five, and founder of three multi-million dollar brands, Lisa Jones epitomises entrepreneurial spirit and e-commerce expertise.
Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, Lisa is now building a global empire for women with e-commerce brands inside SHE-com.
Hi, I'm Lisa Jones.
Rewind seven years. I was exhausted, juggling the never-ending responsibilities that come with being a mum, all while working through a difficult marriage and trying to build a thriving business.
A nervous breakdown was on my horizon.
My story is one of true grit and determination, to exit a domestic violence marriage, to raise 5 step kids along with my own daughter, to build and sell 2 x multi million dollar brands. I always bring vulnerability and humility to any conversation, along with connection and empathy. This is what my journey has taught me to embody.
That’s not to say life was always so bright…
I’ve built 7 companies
in 14 years. 3 x multi million dollar
e-commerce brands
(and I’m busy building the fourth!).
I’ve built 7 companies in 14 years. 3 x multi-million dollar e-commerce businesses (and I’m busy building the fourth!).
It won a Telstra Business Award, has been voted Australia’s “highest-rated nappy brand” by consumers, and was turning over $2m pa when I sold it to a private equity investor.
We launched a new nappy brand with world first compostable materials, based on a subscription revenue model direct to consumer to keep the pricing competitive with leading non-eco nappy brands, as well as reaching more than 300 supermarket shelves across Australia. The brand is now sold around the world and continues to grow and create a legacy.
My most successful brand, Ecoriginals, is the world’s most eco-friendly nappy brand.
Most famous for co-founding Ecoriginals
Featured in:
With a team of 23 women, SHE-com supports thousands of female brand owners globally.
SHE-com is the go-to hub for e-commerce advice, tips, and strategies. It's a space where questions are encouraged, collaboration is fostered, and real, no-BS guidance is the norm.
No-BS guidance is the norm.
A group of driven and passionate boss women.
A movement offering programs, awards, retreats and live events.
Community over competition.
My mission is to help powerhouse women build and grow their e-commerce brands.
Creator of SHE-com
Naomi Simson
Justin Cameron
Carolyn Creswell
My mentors
Justin Dry
Carman's Fine Food
Surf Stitch
Shark Tank
+ Red Balloon
Vinomofo
2023 Finalist - Gold Coast Women in Business Awards
2023 Finalist - Gold Coast Women in Business Awards
2023
2024
Awards
2023 Finalist - Smart 50 Community Hero
2023
2023 - ORIAS - Finalist Industry Recognition Category
2023
2023 Winner - Best Industry Event
2023
Telstra Business Awards Judge - sustainability category
2022
Finalist in 3 x Ausmumpreneur Awards categories, incl. NSW Business Coach of the Year
2021
Winner Telstra Business Award for QLD Small Business of the Year
2013
Finalist Telstra Business Awards
2011
2023 - #56 AFR Fast Starters List
2023
Finalist Lord Mayor's Business Awards of Brisbane
2008
2024 Winner - Vendors in Partnership Industry Person of the Year
2024
Julia Foyster, Tweed Real Food
I could listen to Lisa all day because she shares her incredible knowledge so generously however the real- and rawness about her is what captivates me beyond any content and engages the room.
